Digital marketing encompasses all aspects of marketing an organization, business, or brand across digital channels on the internet.  
Digital marketing includes optimization across search engines (the likes of Google and Bing), visibility and engagement on social media platforms, email marketing communications, website design and development and integrated applications to connect and engage with prospects and customers.

A digital marketer is a marketing specialist who understands how to develop and deploy effective marketing strategies online. A digital marketer understands connecting with an online audience. They can ensure your brand engages with your consumer from the first point of contact through after-sales service.

Every single brand has to have an online representation of the business. However, your digital footprint won’t have any impact if you don’t market it successfully. Every business would benefit from an ongoing, comprehensive digital marketing strategy and the support of an expert marketing team..

Digital marketing is cost-effective in that you can get your message directly in front of your ideal audience. Consider that traditional marketing casts a wide net across the general public. In contrast, digital marketing takes a targeted approach and engages the consumer with the right message at the right time. You can measure your digital marketing efforts and the costs involved quite easily and mitigate unnecessary spending. This is far more difficult with traditional marketing campaigns. What’s more, the costs involved with hiring a digital marketing agency are dependent on the project scope.

Not every platform is smart for every brand!

While we recommend that every organization utilize Facebook, everything else depends on the audience you’re trying to reach. If you’re a B2B company, LinkedIn is a great idea. If you’re looking to engage with other industry organizations and hop into relevant conversations in real time, Twitter might be for you.

Our comprehensive Content Conversation and auditing process will help us collectively determine where your brand can shine online.

Smirk has been around longer than any digital marketing agency in OKC, so we’ve seen platforms rise and fall. But Facebook is going to remain the dominant social platform for the foreseeable future.

Facebook continues to have the largest daily social media audience and, no matter the rumors, every demographic is still largely present. Depending on your industry and target buyer, we may recommend spending more time on another platform, but don’t completely count Facebook out. In many ways, Facebook is the modern phone book.

No, not even close. Anyone can make a quick logo, but will that logo drive brand recognition? Probably not. Anyone can boost a post on Facebook, but will that boost drive any meaningful results? Unlikely.

The critical differences between that guy and Smirk: strategy, technical training and best practices. We tailor your branding and online presence to match your vision. You can expect time, care, research and genuine thought to be put into everything we complete.

There are always easy solutions and workarounds, but you can usually expect your return to match your resources and investment.

WhatsApp us on  234-808-301-7925 or better yet, let’s grab coffee. We’d love to chat.